When buying off-the-plan, choosing to purchase during the pre-construction or construction phase offers a range of advantages. The allure of newly built properties often includes contemporary designs, energy-efficient appliances and the latest in technological features, making them more comfortable, stylish and cost-effective to maintain. However, did you know that if you purchase in the pre-construction or construction phase, you may also have the ability to customise your brand-new property, making it completely tailored to your preferences and needs. This option of purchasing your new apartment early is hard to resist, especially when it comes with personalisation options that can significantly enhance your living experience, allowing you to create a home that truly reflects your style! But what exactly can you change in an off-the-plan development, and when can these changes be made? Let’s dive into the intricacies of customising an off-the-plan apartment.
Understanding Off-the-Plan Purchases
Buying off-the-plan means buying a property that is yet to be constructed. The actual transfer of ownership usually occurs once the building is finished and the property is ready for occupancy. Early buyers in the project often have greater opportunities for customisation. This can include structural changes, such as modifying layouts, and non-structural options, like choosing finishes and fixtures. This unique opportunity allows buyers to influence the final product. But timing is crucial!
Image: Coterie in Como now selling in pre-construction phase. Click here to learn more.
A Guide To Customising Your Off-The-Plan Apartment
Customisation generally falls into two categories:
- Structural changes
- Non-structural changes
Early Bird Gets the Worm (If You Want To Make Structural Changes)
Structural changes are those that impact the apartment’s layout and flow. These alterations must be made before construction begins or during the very early stages. Here are some common structural customisations that may be available:
- Amalgamating apartments: If you’re looking for more space, combining two smaller units into one larger apartment can be a feasible option, if the project allows for it.
- Moving walls: Reconfiguring the layout by moving or removing walls can create a more open floor plan or better define spaces, depending on your needs.
- Adding extra wet areas: If you envision a second bathroom or laundry area, this is the time to request it. These wet areas are essential to the practical functionality of your apartment.
- Custom joinery: Tailoring built-in furniture or storage solutions can help maximise space and enhance the style of your home.
These structural changes must typically be decided on as soon as possible to avoid delays in the construction timeline. This is because developers and builders need to ensure that any modifications align with safety regulations and building codes.
Flexibility Later On (For Non-Structural Customisations)
Once the structural elements are locked in, buyers can shift their focus to non-structural customisations. These changes are generally more about aesthetics and can be made later in the construction process (but not too late)!
- Benchtops and countertops: Choose a material that suits your style and practical needs. From porcelain to travertine and terrazzo stone, your choice can significantly impact the look and feel of your home, including your kitchen and bathroom.
- Appliance upgrades or integration: Decide whether you want standard appliances or high-end integrated options that seamlessly blend with cabinetry.
- Flooring choices: Choosing wood flooring instead of carpet can dramatically change the ambiance of your home. Options typically include hardwood, laminate, or tile, or upgrading to an elevated pattern or style.
- Upgraded tapware and cabinetry: This includes built-in TV’s and walk-in wardrobe facilities.
- Window treatments: Designer sheers to glazing in select locations.
- Featured lighting: Consider pendant lights, chandeliers, or recessed lighting to create the desired atmosphere.
- Tiling selections: Whether it’s for the kitchen backsplash or bathroom walls, tile choices allow for personalisation and style.
- Convenience: For example, a personal electric vehicle charger installed in your car bay or a charging station in your private garage.
Image: Example of the standard ‘Calida’ interior scheme vs the upgrade option for Marbella Beachside, which includes upgraded engineered timber flooring (Herringbone), integrated fridge and feature pendant lights. Click here to learn more.
Timing Is Everything When Customising Off-The-Plan
When it comes to non-structural changes, while you can often decide later in the process, there’s usually a cutoff point. This cutoff typically occurs once the exterior structure reaches the “top-out” stage—meaning everything except for the internal fit outs has been completed. By this point, the developer and builder will need to lock in materials for the upcoming interior finishes, so it’s best to have your choices ready to go well in advance.
Interior Colour Schemes and Finishes
Many projects offer pre-selected colour schemes or finish options, which simplify the decision-making process. Usually, developers will provide a couple of interior scheme packages that allow buyers to choose between various styles and designs. Just like with other customisations, there will be a deadline for locking in these selections, ensuring that the builder can procure the necessary materials in time.
Image: Marbella Beachside two interior schemes, Calida & Fría, which were offered to buyers during the early stages of the project.
Other Advantages To Buying An Off-The-Plan Property Early
Buying off-the-plan early in a development project comes with several distinct advantages, and the exciting opportunity to customise your home to create a living space that truly reflects your personality and lifestyle is just one of the reasons! Here are some additional key benefits to buying off-the-plan early:
- There is potential for a lower purchase price early on in the project.
- When you buy early, you have a greater selection of units to choose from (select the floor plan, views and specific unit features that best suit your needs and preferences).
- Purchasing early in a development can lead to significant capital growth by the time the project is completed. As construction progresses, property values in the area may rise, providing you with a potential profit when you decide to sell.
- Buying off-the-plan gives you time to organise your finances and ensure your finances are in order before taking ownership. You can plan your budget, save for a larger deposit or even save for furniture.
- Locking in the price early protects you from potential future increases in the market.
- There are sometimes additional incentives for early buyers that can add significant value to your purchase.
- Buying early means you’re less likely to face competition from other buyers. As the project nears completion, interest usually increases, making it more challenging to secure your desired unit.
Our team can help you navigate the market and understand how to strategically purchase off-the-plan. You can get in touch with us to find out more about buying an off-the-plan property.
Image: the ‘Wharfside’ interior scheme (with upgrades) available at Chapel Hill. Click here to learn more.
Customise Your Dream Luxury Apartment Today
From structural modifications that reshape the layout, to design choices that enhance the ambiance, the options are extensive.
However, staying mindful of timelines and understanding the limits of customisation is crucial.
By planning ahead and communicating with developers, you can transform your new apartment into a home that is uniquely yours. We are here to support your journey to making informed off-the-plan purchasing decisions! Discover your next home in one of our exclusive off-the-plan projects.

Marbella Beachside
Four-level, four-bedroom ocean view terrace homes in South Scarborough. Select customisations are still available, learn more below. Learn More

Chapel Hill
1, 2, and 3-bedroom apartments coming soon to South Como Perth. Upgrades and scheme selection available, learn more below. Learn More

Coterie
Unique Como community featuring a range of 1, 2 & 3-bedroom residences. Explore a variety of apartment customisations, learn more below. Learn More