Buying Off-The-Plan: Can You Customise Your Apartment?

November 29, 2024
By Jones Editorial Team
7 min read

When buying off-the-plan, choosing to purchase during the pre-construction or construction phase offers a range of advantages. The allure of newly built properties often includes contemporary designs, energy-efficient appliances and the latest in technological features, making them more comfortable, stylish and cost-effective to maintain. However, did you know that if you purchase in the pre-construction or construction phase, you may also have the ability to customise your brand-new property, making it completely tailored to your preferences and needs. This option of purchasing your new apartment early is hard to resist, especially when it comes with personalisation options that can significantly enhance your living experience, allowing you to create a home that truly reflects your style! But what exactly can you change in an off-the-plan development, and when can these changes be made? Let’s dive into the intricacies of customising an off-the-plan apartment.

Understanding Off-the-Plan Purchases

Buying off-the-plan means buying a property that is yet to be constructed. The actual transfer of ownership usually occurs once the building is finished and the property is ready for occupancy. Early buyers in the project often have greater opportunities for customisation. This can include structural changes, such as modifying layouts, and non-structural options, like choosing finishes and fixtures. This unique opportunity allows buyers to influence the final product. But timing is crucial! Coterie Apartments Como - buying off-the-plan Image: Coterie in Como now selling in pre-construction phase. Click here to learn more.

A Guide To Customising Your Off-The-Plan Apartment

Customisation generally falls into two categories:

  • Structural changes
  • Non-structural changes
Early Bird Gets the Worm (If You Want To Make Structural Changes)

Structural changes are those that impact the apartment’s layout and flow. These alterations must be made before construction begins or during the very early stages. Here are some common structural customisations that may be available:

  • Amalgamating apartments: If you’re looking for more space, combining two smaller units into one larger apartment can be a feasible option, if the project allows for it.
  • Moving walls: Reconfiguring the layout by moving or removing walls can create a more open floor plan or better define spaces, depending on your needs.
  • Adding extra wet areas: If you envision a second bathroom or laundry area, this is the time to request it. These wet areas are essential to the practical functionality of your apartment.
  • Custom joinery: Tailoring built-in furniture or storage solutions can help maximise space and enhance the style of your home.

 

These structural changes must typically be decided on as soon as possible to avoid delays in the construction timeline. This is because developers and builders need to ensure that any modifications align with safety regulations and building codes.

Flexibility Later On (For Non-Structural Customisations)

Once the structural elements are locked in, buyers can shift their focus to non-structural customisations. These changes are generally more about aesthetics and can be made later in the construction process (but not too late)!

  • Benchtops and countertops: Choose a material that suits your style and practical needs. From porcelain to travertine and terrazzo stone, your choice can significantly impact the look and feel of your home, including your kitchen and bathroom.
  • Appliance upgrades or integration: Decide whether you want standard appliances or high-end integrated options that seamlessly blend with cabinetry.
  • Flooring choices: Choosing wood flooring instead of carpet can dramatically change the ambiance of your home. Options typically include hardwood, laminate, or tile, or upgrading to an elevated pattern or style.
  • Upgraded tapware and cabinetry: This includes built-in TV’s and walk-in wardrobe facilities.
  • Window treatments: Designer sheers to glazing in select locations.
  • Featured lighting: Consider pendant lights, chandeliers, or recessed lighting to create the desired atmosphere.
  • Tiling selections: Whether it’s for the kitchen backsplash or bathroom walls, tile choices allow for personalisation and style.
  • Convenience: For example, a personal electric vehicle charger installed in your car bay or a charging station in your private garage.

Image: Example of the standard ‘Calida’ interior scheme vs the upgrade option for Marbella Beachside, which includes upgraded engineered timber flooring (Herringbone), integrated fridge and feature pendant lights. Click here to learn more.

Timing Is Everything When Customising Off-The-Plan

When it comes to non-structural changes, while you can often decide later in the process, there’s usually a cutoff point. This cutoff typically occurs once the exterior structure reaches the “top-out” stage—meaning everything except for the internal fit outs has been completed. By this point, the developer and builder will need to lock in materials for the upcoming interior finishes, so it’s best to have your choices ready to go well in advance.

Interior Colour Schemes and Finishes

Many projects offer pre-selected colour schemes or finish options, which simplify the decision-making process. Usually, developers will provide a couple of interior scheme packages that allow buyers to choose between various styles and designs. Just like with other customisations, there will be a deadline for locking in these selections, ensuring that the builder can procure the necessary materials in time. Marbella Mood Boards - buying off-the-plan Image: Marbella Beachside two interior schemes, Calida & Fría, which were offered to buyers during the early stages of the project.

Other Advantages To Buying An Off-The-Plan Property Early

Buying off-the-plan early in a development project comes with several distinct advantages, and the exciting opportunity to customise your home to create a living space that truly reflects your personality and lifestyle is just one of the reasons! Here are some additional key benefits to buying off-the-plan early:

  • There is potential for a lower purchase price early on in the project.
  • When you buy early, you have a greater selection of units to choose from (select the floor plan, views and specific unit features that best suit your needs and preferences).
  • Purchasing early in a development can lead to significant capital growth by the time the project is completed. As construction progresses, property values in the area may rise, providing you with a potential profit when you decide to sell.
  • Buying off-the-plan gives you time to organise your finances and ensure your finances are in order before taking ownership. You can plan your budget, save for a larger deposit or even save for furniture.
  • Locking in the price early protects you from potential future increases in the market.
  • There are sometimes additional incentives for early buyers that can add significant value to your purchase.
  • Buying early means you’re less likely to face competition from other buyers. As the project nears completion, interest usually increases, making it more challenging to secure your desired unit.

 

Our team can help you navigate the market and understand how to strategically purchase off-the-plan. You can get in touch with us to find out more about buying an off-the-plan property. Master Ensuite - Wharfside Chapel Hill Image: the ‘Wharfside’ interior scheme (with upgrades) available at Chapel Hill. Click here to learn more.

Customise Your Dream Luxury Apartment Today

From structural modifications that reshape the layout, to design choices that enhance the ambiance, the options are extensive.

However, staying mindful of timelines and understanding the limits of customisation is crucial.

By planning ahead and communicating with developers, you can transform your new apartment into a home that is uniquely yours. We are here to support your journey to making informed off-the-plan purchasing decisions! Discover your next home in one of our exclusive off-the-plan projects.

Marbella Beachside

Four-level, four-bedroom ocean view terrace homes in South Scarborough. Select customisations are still available, learn more below. Learn More

Chapel Hill

Chapel Hill

1, 2, and 3-bedroom apartments coming soon to South Como Perth. Upgrades and scheme selection available, learn more below. Learn More

Blog Post - Coterie

Coterie

Unique Como community featuring a range of 1, 2 & 3-bedroom residences. Explore a variety of apartment customisations, learn more below. Learn More

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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
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Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
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Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
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Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

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Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.