Developers

Jones Projects

Property development consulting for off-the-plan projects

Close the gaps before your project goes to market

A successful project needs to stack up, meet the market and sell. Jones brings the strategy, pricing, project marketing and off-the-plan sales together, giving developers one end-to-end partner from early feasibility through to sold out.

WA's end-to-end development partner

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What we do
10%
increased profits

Up to 10% added to development returns, and 45% on projects we’ve turned around.

12mo
before completion

Projects sold out up to 12 months before completion, cutting your holding costs.

383%
stronger conversions
A proven model that has lifted sales conversion by up to 383%.

One development partner from concept to sold out

Disconnected decisions cost money

The success and profitability of a project come down to how well it aligns with buyer demand.

If architects are designing the building before the buyer, price points and sales strategy are understood, the project can look right on paper but struggle to sell.

Jones brings the full development journey together, from early numbers and market strategy through to launch, buyer management, sales and settlement, with one team accountable from start to finish.

View our services

Views from Manhattan, applecross – under construction

Steve explains the reason Perth developments fail

The commercial advantage of getting it right early

  • Project feasibility, transactional support and financial assessment before you invest time and money.
  • A clear buying demographic is determined to maximise returns and sales potential.
  • Product mix advice based on demand, not assumptions.
  • Pricing that reflects buyer appetite, market movement and return.
  • Positioning that makes the project easier to understand and sell.
  • Sales and marketing direction aligned and tested early.
  • Enquiry that arrives in line with the forecast.
  • Buyer momentum built before launch, so stock moves when it should.
Meet our team
There's no wrong time to give us a call

Marbella in Scarborough is a clear example of a project being reassessed, reshaped around buyer demand and taken to market with a stronger sales outcome.

Original Concept

70-80 apartments

jones revised concept

18 three-level terrace homes

outcome

Sold out 12 months before completion, +10% value

Complete end-to-end development agency

No matter the size of your development, we’ll provide you with an end-to-end targeted plan for the full length of your development from getting it off the ground and launched, right through to finding the right buyers and supporting them with their settlement.

developer feasibility support

Strategy & advisory

  • Site sourcing and acquisition support
  • Buyer demand and demographic research
  • Product mix and configuration advice
  • Pricing strategy aligned to live demand
  • Feasibility and positioning input
Strategy & advisory

marketing & branding support

Marketing your project

  • Project naming and brand identity
  • VR walkthroughs, renders and display suite
  • Digital advertising and lead generation
  • Sales collateral, website and buyer communications
  • Campaign strategy and lead management
Project marketing support

off-the-plan sales

Selling your project

  • A sales process built for off-the-plan
  • Qualified buyer enquiry and follow-up
  • Buyer engagement from first interest to contract
  • Settlement support through to completion
  • Clear reporting on enquiry, conversion and sales
Project sales support

Current Perth development projects

Completed

Coterie
Como
From
$1,473,000
Est. completion
Complete
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Under Construction

Sukha
Scarborough
From
$1,960,000
Est. completion
Late 2027
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Under Construction

Manhattan
Applecross
From
$5,500,000
Est. completion
Q3/2027
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Under Construction

Solara on Beaufort
Inglewood
From
$1,010,000
Est. completion
2028
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Under Construction

The Boulevard Residences
Cockburn
From
$609,000
Est. completion
2028
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Under Construction

Evergreen
Como
From
$1,260,000
Est. completion
Late-2026
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View All Projects
#1 Project Sales & Marketing Team

With Jones, your project is managed by the team recognised nationally for leading project sales and marketing.

Residential Sales Team of the Year, 2026 REIA & 2025 REIWA Awards

Marketer of the Year, Hayley Patrick, 2026 REIA & 2025 REIWA Awards

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

View Steve's Profile
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Nicole Jones
Director/Licensee

Leading Australia’s #1 Project Sales team, Nicole prides herself on providing incomparable customer service through a hands on, professional approach.

View Nicole's Profile
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Hayley Patrick
Hayley Patrick
Marketing Director

REIA Marketer of the Year Hayley brings a hands-on, strategic approach to off-the-plan marketing in WA, with a clear focus on raising the bar.

View Hayley's Profile
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Annette Henshall
Property Partner

With over a decade of property and project sales experience, Annette helps clients move towards ownership and investment with local knowledge, care and service.

View Annette's Profile
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Simon Atkins
Property Investment Specialist

With hands-on Perth property experience since 1996, Simon helps clients make confident investment decisions with practical insight, clarity and genuine support.

View Simon's Profile
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For developers
Projects
About Jones
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Home
For buyers
Featured residences
Developments
Buyer resources
For developers
Projects
About Jones
News & media
Contact
Home
For buyers
Featured residences
Developments
Buyer resources
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
hayley-awards
Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

nicole-awards
Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.