Landholders

Selling your block to a developer

For landowners and strata groups considering a collective sale

Jones helps landowners and strata groups find out whether selling together could achieve a stronger sale price than selling separately, and what the next steps of the process may look like.
Request a site appraisal
Development-led appraisal
Understand what your site may be worth to the development market.
Clear, honest advice
Know whether a collective sale is likely to create a stronger result.
Developer connections
Access the relationships and market knowledge needed to take the opportunity forward.

Why speak to Jones?

WA's end-to-end development partner.

Most agents can tell you what an individual apartment or property may sell for. Jones looks at what the site may be worth to a developer.

That difference matters. A developer is not only assessing the existing buildings. They are looking at the land, zoning, location, site area, planning potential, market demand and what could be created there.

Jones works with developers, advises on project feasibility and understands how development sites are assessed. This gives landowners and strata groups a clearer view of what their site may be worth to the development market, not just the individual residential market.

Contact us

Marbella Beachside, Scarborough. 

A former residential site Jones advised on, now transformed into a beachside development opportunity.

Is a collective sale right for your strata?

Ageing, lower-density sites in strong locations where zoning or planning potential allows for a higher-value use often hold more value as a development site than as individual properties sold separately.

The factors that make a block attractive to a developer:

Location and zoning

Is the land zoned for higher density than what’s currently built?

Site size and shape

Larger, regular, amalgamated sites are more developable.

The existing buildings

Older, lower-density complexes have the most uplift potential.

Owner alignment

If enough owners willing to consider selling together.

Not every site will stack up. Some properties are better sold individually. Jones will assess the opportunity and tell you honestly either way.

View common FAQs

Making the collective sale process clearer

You do not need to have everyone aligned before speaking to us.

Collective sales can involve different owners, different expectations and important legal and commercial considerations.

Jones helps strata groups understand what may be possible, what a realistic outcome could look like and what steps are involved.

We work with owners at their pace, helping bring clear information to the table so decisions are based on facts, not assumptions.

Projects we've worked with
How Jones supports the process

Jones is a development advisory, strategy, marketing and sales agency so we understand what appeals to developers, and consistently look for new opportunities to present to them.

  • A feasibility-led appraisal of your site's development value.
  • Honest advice on whether a collective sale beats selling individually.
  • Guidance for your strata through the agreement and decision process.
  • Access to our developer relationships and buyer network.
  • One team managing the process from first conversation to settlement.
Meet our team

The Jones team

Frequently asked questions

How do we know if our block is worth selling to a developer?
It comes down to the site. The zoning, size and location, and what can be built on it all matter. We provide a feasibility-led appraisal that tells you what your site is worth to the development market, so you can compare it against selling individually.
Collective sales are governed by legal thresholds for how many owners must consent. We help your group understand what applies to your strata and work through the process of reaching agreement.
Often, but not always. On the right site, the development value can sit well above the combined value of the existing units. On others, individual sale is better. We’ll tell you honestly which applies to you.
Start with a site appraisal. It’s the point where we assess your block’s development potential and outline whether a collective sale makes sense, with no obligation to proceed.
It varies with the site, the owners and the market. We’ll give you a realistic timeline for your specific situation once we’ve appraised the block.
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
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Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

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Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.