Strategy & Advisory

Strategy & Advisory

Development feasibility and consulting for WA developers

Before you invest time, capital and momentum into your project, Jones tests the product, pricing and market opportunity to help improve feasibility, reduce risk and strengthen the result.

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What we do

Led by a team who know what sells

Australia's #1 Residential Sales & Marketing team (REIA Awards 2026)

Our experience spans apartments, townhouses, mixed-use, retail and commercial developments, from boutique infill to large multi-stage projects. Using market analysis and value optimisation, we assess local conditions, buyer demand and financial performance so developers can commit on evidence, not assumptions.

Led by Steve Jones, our advisory approach combines project feasibility, sales strategy and deep Perth market knowledge to help developers make confident decisions and strengthen project outcomes.

Built on trust, communication and clear advice, we adapt our strategy to suit each project, each client and the market it needs to reach.

Watch case study

Steve Jones – Managing Director

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10%
increased profits

Up to 10% added to development returns, and 45% on projects we’ve turned around.

12mo
before completion

Projects sold out up to 12 months before completion, cutting your holding costs.

383%
stronger conversions
A proven model that has lifted sales conversion by up to 383%.
Why it's best to get Jone's in early

Transactional support for developers

Getting the site, terms, approvals and funding right.

  • Development site identification & acquisition
  • Contract negotiation with vendors and key stakeholders
  • Support in the Development Approvals process
  • Assistance with capital raising
  • Due diligence and investigative reporting
  • Commercial evaluation and advice
Request our capability statement

Financial assessment

Feasibility that reflects the real market.

  • Project feasibility analysis
  • Budget development and analysis
  • Pricing/value analysis based on market evidence, competition, location, infrastructure and pipeline developments
  • Detailed suburb analysis
  • Project risk identification
  • Historical sales data reporting
  • Introductions to local and international investors
Explore our projects
Request our capability statement

Product assessment

Shaping a product the market actually wants.

  • Advice of accommodation configurations
  • Recommendations on levels of finish, scheme designs and layouts
  • Yield, product mix and market suitability
  • Buyer demographic profiles
  • Detailed assessment of alignment to buyer demand
  • Project positioning in the marketplace
  • Staging and launch recommendations
Book a developer consultation
Case Study: Marbella Scarborough
Original Concept

70-80 apartments

jones revised concept

18 three-level terrace homes

outcome

Sold out 12 months before completion, +10% value

Complete end-to-end development agency

Engage strategy and advisory on its own, or as the front end of full end-to-end support through marketing and sales. Where we provide end-to-end support, developers have seen up to a 10% increase in returns.

developer feasibility support

Strategy & advisory

Contact us

marketing & branding support

Marketing your project

Project marketing support

off-the-plan sales

Selling your project

Project sales support
Backed by an industry recognised team

From day one, your project is shaped by the same strategic thinking that has made Jones one of Australia’s leading project sales and marketing teams.

Residential Sales Team of the Year, 2026 REIA & 2025 REIWA Awards

Marketer of the Year, Hayley Patrick, 2026 REIA & 2025 REIWA Awards

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

View Steve's Profile
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Nicole Jones
Director/Licensee

Leading Australia’s #1 Project Sales team, Nicole prides herself on providing incomparable customer service through a hands on, professional approach.

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Hayley Patrick
Hayley Patrick
Marketing Director

REIA Marketer of the Year Hayley brings a hands-on, strategic approach to off-the-plan marketing in WA, with a clear focus on raising the bar.

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Annette Henshall
Property Partner

With over a decade of property and project sales experience, Annette helps clients move towards ownership and investment with local knowledge, care and service.

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Simon Atkins
Property Investment Specialist

With hands-on Perth property experience since 1996, Simon helps clients make confident investment decisions with practical insight, clarity and genuine support.

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Brooke Allan
Senior Executive Assistant to the Directors

Brooke brings experience across broadcasting, health, hospitality and transport, with strong communication and natural client connection.

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Emily Gunther
Sales & Office Coordinator

With experience across hospitality, client relations and real estate support, Emily makes every step feel easy with warmth, care and genuine client connection.

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Christina Jones
Financial Controller

With extensive accounting experience across manufacturing, construction and related industries, Christina brings precision, care and strong financial knowledge to the Jones team.

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Jeremy Wealleans
Residential Finance Specialist

With over 40 years of banking & finance experience, Jeremy brings a wealth of knowledge to support our clients with their finance requirements.

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For developers
Projects
About Jones
News & media
Contact
Home
For buyers
Featured residences
Developments
Buyer resources
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
hayley-awards
Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

nicole-awards
Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.