Landmark Beaufort Street Site Undergoes Ground-Up Reinvention

August 26, 2026
By Jones Editorial Team
3 min read

PERTH, WA — A prominent Beaufort Street corner that has stood idle for years and come to look increasingly abandoned is set for a complete transformation with the official launch of Solara on Beaufort.

Located at 939 Beaufort Street, the landmark Inglewood site will be reimagined as a collection of art deco-inspired residences, bringing a new vision and renewed energy to one of the suburb’s most recognisable corners.

Perth leading project sales and development advisory agency Jones Realty & Projects is leading the sales and marketing of Solara, with Stage 1 now officially released and residences priced from $599,000.

Positioned on the edge of the Perth CBD, close to Mount Lawley and Highgate, Solara will introduce studios, two and three-bedroom apartments, and a signature collection of two-storey loft residences to one of Perth’s most established inner-city precincts.

“This corner deserved a fresh start, not a patch-up,” said the Development Management Team at Ingwe Capital.

“Solara is a clean-slate design, a new team and a completely new vision for the site. We have delivered this calibre of project before, most recently with Marbella in Scarborough, and we are bringing that same standard to Inglewood.”

Designed with individuality at its core, many of Solara’s floorplans are unique or available in only a limited number of variations.

Residents will also have access to a private rooftop lounge and dining area with its own coffee bar and kitchen, a wellness suite with a gym and sauna, and a secure, thoughtfully designed lobby.

Nicole Jones, Director of Jones Realty & Projects, said Solara presented an opportunity to introduce a considered new residential offering to a site that had been highly visible within the Inglewood community for many years.

“The mix of studios, apartments and two-storey lofts provides buyers with a level of choice that is not often available within a single development, particularly in an established inner-city location such as Inglewood,” Ms Jones said.

“Each residence has been designed with its own sense of individuality, while the broader development responds to the character, lifestyle and established appeal of the surrounding area.”

Jones Realty & Projects is working alongside an established project team including INGWE, RAD Architecture, Marquet and Kastle Construction to bring the new development to market.

Stage 1 includes studios from $599,000, one-level residences from $1.025 million and two-storey lofts from $1.01 million. Eligible purchasers may also qualify for stamp duty concessions of up to $50,000.

Further project information and floorplans are available at solaraonbeaufort.com.au.

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Jones Editorial Team
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
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Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

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Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.