Off-The-Plan Investing: Why Brand-New Apartments Make Sense Today

May 1, 2026
By Jones Editorial Team
5 min read

A simple investor guide for off-the-plan apartments in today’s market

Let’s start with the real question

When you invest in property, do you want a second job?

Or do you want an asset that quietly does its thing in the background while the market does the heavy lifting?

Because if you’re like most investors, you don’t want drama. You want hassle-free.

And that’s exactly why brand-new, lock-and-leave apartments can make a ridiculous amount of sense in the right market conditions.

The #1 reason apartments work: less hassle

The best types of investment properties are the ones that are easy to own.

Brand new lock-and-leave properties work because they’re:

  • simple to manage
  • low maintenance
  • less likely to surprise you with expensive repairs

Brand-new apartments are typically low on maintenance costs compared to older houses.

And in many cases, strata can be more predictable than the real cost of:

  • maintaining a backyard
  • ongoing wear-and-tear on an older home
  • larger insurance and repair surprises

It’s also less for your tenant to look after.

Which usually means…

Less hassle for you.

Less hassle = you hold longer (and that’s where the money is)

Here’s the part most people miss.

The biggest wins in property investing often come from time in the market.

More time in a growing market = more growth opportunity for your property.

So, anything that makes ownership easier increases the chance you’ll hold the asset long enough to let it ride the growth wave.

Because investing should be a background process. Not something that constantly demands your time, attention, and stress tolerance.

Remember, investing in property is a like business. And that business should be able to run without you in it.

Why brand-new matters

Brand-new apartments tend to give you two big advantages:

1. Lower maintenance early on

New builds generally mean fewer immediate repairs.

2. Stronger tax benefits

It’s not just the rent that determines your cash flow position on a property.

Brand-new apartments can offer meaningful tax depreciation benefits on the building and fixtures/fittings.

And there’s an important rule that investors need to understand around this:

If you’re not the original owner, you generally can’t claim depreciation on existing fixtures and fittings.

Which creates a real incentive to buy brand new.

The “same location, lower price point” advantage

Apartments often let you buy into a suburb at a lower entry price.

So, if a suburb’s median house price is around $1M, and you can secure an apartment around $500k, you’re getting:

  • the same location benefits
  • the same lifestyle and amenity
  • often the same tenant demand drivers

…without paying the house price tag.

Your buy in price is what determines your yield and your growth position.

So, securing a property at the right time matters because the last thing you want to be doing is following the herd and buying in at tomorrow’s prices.

Now the winning formula that makes off-the-plan work (in the right market conditions).

This is where it gets interesting.

When you buy off-the-plan, you’re often locking in your position with just a deposit.

So, while the market moves, you’re sitting back while:

  • your deposit is holding your price
  • you pay nothing more until settlement (when construction is complete)
  • you don’t need to cover any mortgage or progress payments while it’s under construction
  • you let time in the market work for you, while you wait for settlement

Off-the-plan is not just a property choice. It’s a timing strategy for those who want to leverage a growing market.

Most people forgo cash incentives

Off-the-plan buying can also give you access to stamp duty concessions.

In some cases, up to 100% off your duty costs (capped at $50,000), depending on when you buy and the purchase price.

These concessions are available for off-the-plan apartments pre-construction and under construction.

They don’t apply to completed or second-hand properties.

A huge saving that a lot of investors forgo.

The simple takeaway

If you want an investment property that’s:

  • Easier to own
  • Requires minimal financial outlay to control an asset
  • Often a lower entry into premium locations
  • Low maintenance and easier to hold on to long enough to capture growth
  • Offers better tax depreciation

…then brand-new apartments, bought off-the-plan, are worth serious consideration for your investment strategy.

These off-the-plan properties may be worth a closer look

Right now, we have studio apartments at The Boulevard Residences in Cockburn available to purchase off-the-plan, with just a $10K deposit and nothing more to pay until completion (estimated for 2028). So while the market moves, you sit back while your deposit holds your position and your price.

They are estimated to achieve up to 6.6% rental yields, based on current rental estimates. 

Over 60% of these apartments have been sold, in just 4 months. Some of these buyers have already seen a 13% growth in this short timeframe, purely from price movements in the market.

A nice little bonus, these apartments are under construction, which means you can access up to 75% off your stamp duty costs. This is only available before construction completion.

Disclaimer

This document provides general information only and does not constitute financial, taxation, or legal advice. You should seek independent advice tailored to your circumstances.

Estimated gross rental yields are based on the lowest-priced apartments in this project, The Boulevard Residences. For example, studio apartment rental yields of 6.6% are based on a $440,000 purchase price and current rental appraisal estimates from our property management partners. Rental income and market conditions may change before completion, and actual yield will vary with the final purchase price and rent achieved.

Estimated capital growth figures are based on existing purchases at The Boulevard Residences. Comparable apartments across the same levels are used for example purposes only. Capital growth is dependent on purchase price and market conditions and may vary upon completion of construction.

Written by

Jones Editorial Team
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
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Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
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Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
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Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

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Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.