How We Became REIWA’s #1 Residential Project Marketing & Sales Agency

September 18, 2024
By Jones Editorial Team
3 min read
REIWA Ball 1 Being named REIWA’s 2024 Top Residential Project Marketing Office is more than just a title, it’s a reflection of the dedication and passion we bring to every project. This recognition didn’t happen by chance. It’s the result of hard work, a commitment to excellence, and the deep relationships we build with our clients. Every client matters to us. We don’t just sell properties, we guide people through one of the biggest decisions of their lives. Nicole’s ability to seamlessly liaise between developers, supervisors, and buyers means no detail is ever missed. We ensure our clients are confident and well-informed at every step.
“Nicole was very efficient and knew absolutely everything about the build. Her ability to liaise with everyone from the developer through to the onsite supervisor was excellent.”
– Danielle
Our approach is deeply personal. We understand that buying a property is a significant investment, and we’re here to make that experience smooth, rewarding, and even exciting. Annette’s expertise, for example, guided Thiyagu in securing their investment property with confidence.
“Annette was always available to answer my questions, provide valuable insights, and guide me through any challenges that arose.”
– Thiyagu Jones Realty Marbella Launch It’s about more than just the transaction… it’s about truly connecting with our clients. Steve’s welcoming nature and Simon’s expert guidance have left lasting impressions, showing that we are with our clients for the long haul, from the first inquiry to the final handover.
“Steve was extremely welcoming, sincere, very nice, accommodating, and knowledgeable. Couldn’t have had better service!”
– William
“Simon was very helpful throughout my experience. Always able to answer my queries and very knowledgeable about the complex.”
– Jenny
Results that matter. None of this recognition would be possible without the backing of our developers who trust our guidance and expertise on their projects. We thank you for your continued support and backing of our sales and marketing strategies and expertise on your projects. From managing their full market launches and leveraging new selling tools and technology, to optimising apartment configurations and pricing strategies to achieve the best-selling outcomes for their developments. Achieving #1 in Project Marketing reflects the relationships we’ve built and the results we’ve delivered. We’re not just here to sell; we’re here to guide, support, and making the journey a rewarding experience for both our buyers and developers. This award is a testament to the heart and effort we put into every project. We’re proud to be #1, but more than that, we’re proud of the trust our clients place in us. Our journey to the top is all about helping people reach their property dreams, and we can’t wait to continue making that happen. If you’re looking for expert marketing and sales support for your project, learn more about how we can help you here. If you’re ready to explore our projects and find the home that ticks all of your boxes, start your journey with us here. If you’re thinking about selling your property and want to maximise your results, discover how we can assist you here. Whether you’re buying, selling, or developing, we’re here to guide you every step of the way.

Written by

Jones Editorial Team
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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
hayley-awards
Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

nicole-awards
Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.