Jones Realty & Projects Named WA’s #1 Office for Residential Project Marketing

September 16, 2025
By Jones Editorial Team
5 min read

We’re incredibly proud to share that Jones Realty & Projects has been named WA’s #1 Top Office for Residential Project Marketing at this year’s REIWA Awards for Excellence.

This recognition marks a significant milestone for our team and the work we’ve done over the past decade to raise the standard of project marketing in Western Australia.

But more importantly, it reflects the trust of our clients, the dedication of our team, and the belief that property development can — and should — be done differently.

Ongoing Recognition

Following this achievement, our team has since been recognised again at the 2025 REIWA Awards for Excellence, named as finalists across four categories — including:

  • Residential Sales Team of the Year;
  • Small Residential Agency of the Year;
  • and individual recognition for Hayley Patrick (Marketer of the Year);
  • and Brooke Allan (Operations Support Person of the Year).

 

These acknowledgements underscore the calibre of people behind our brand — a team whose expertise, precision, and care underpin everything we do.

Each nomination represents the collective effort and professionalism that have shaped our reputation for delivering outcomes with integrity and impact.

Residential Sales Team of the Year Finalist Small Residential Agency of the Year Finalist Marketer of the Year Finalist Hayley Patrick Operations Support Person of the Year Finalist Brooke Allan

How We Got Here

When Jones Realty & Projects was founded, our vision was clear: to change the way off-the-plan projects were marketed and sold.

At the time, the industry was largely focused on numbers — sales targets and quick wins, rather than a deep understanding of what it requires to unlock apartment living in the WA market.

We knew there was a better way.

From day one, we committed to a simple principle: put people before numbers.

For us, it’s never just about selling apartments. It’s about:

  • Guiding developers through the entire process — from initial concept, planning, and design to a full sell-out and settlement.
  • Creating strategies that position projects for long-term success, not just a strong launch.
  • Building trust with buyers, so they feel confident investing off-the-plan and excited about the lifestyle their new home will bring.

 

This philosophy has been at the heart of every project we’ve taken on — and it’s earned us one of the strongest completion and sell-out track records in Western Australia.

A Track Record of Success

Residential project marketing isn’t just about finding buyers — it’s about ensuring the entire project proceeds smoothly, right through to completion.

We partner with developers early, often before plans are finalised, to ensure that every detail is set up correctly from day one. This involves:

  • Strategic planning to align product design with buyer demand.
  • Market positioning and brand development that creates impact and trust.
  • Marketing campaigns that generate strong, qualified leads and sustained momentum.
  • Tools that help buyers see the unseeable vision.
  • Sales processes that guide buyers with clarity and care.

 

Because of this hands-on, holistic approach, we have a proven track record of delivering strong sales results and successful completions for more than a decade.

For buyers, that means confidence — knowing their new home will be delivered through a disciplined, end-to-end process with the right developer and project team behind it.

For developers, it means having the right partner to help make their business model a success. When projects are structured and marketed the right way, developers can confidently deliver, grow their portfolios, and continue bringing much-needed, high-quality homes to the WA market.

Why This Award Matters

Being named WA’s #1 Office for Residential Project Marketing isn’t just a recognition of our sales results.

It’s a reflection of the relationships we’ve built — with our clients, with our team, and with the communities where these projects come to life.

Every project we take on represents years of planning, design, and hard work. Behind every milestone sale are developers with a vision, buyers with dreams, and a team determined to bring it all together.

This award is for them as much as it is for us.

Looking Ahead

While this recognition is an incredible moment for our team, it’s also a reminder of why we do what we do.

Our mission hasn’t changed:

To set a new standard for residential project marketing and sales, to continue building trust with every client and buyer we work with, and to ensure that every project we partner on reaches completion — and delivers lasting value for the community.

To our clients, partners, and buyers: thank you for being part of this journey.

Here’s to another decade of innovation, collaboration, and creating places people are proud to call home.

Learn About Our Project Sales & Marketing Solutions

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Jeremy Wealleans
Mortgage Broker

Jeremy Wealleans brings more than 40 years of experience across banking, finance broking, business development and leadership.

Jeremy’s understanding of both lender and broker perspectives supports Jones clients across property development, investment and home ownership. By connecting the right people, building strategic partnerships and identifying practical finance pathways, Jeremy helps clients make informed decisions and move forward with greater confidence.

With a strong focus on relationships and long-term outcomes, Jeremy adds valuable finance expertise to Jones’ end-to-end approach to property.

Christina Jones
Financial Controller

With 12 years working as an accountant for a Swiss manufacturing company – solutions for people, property and infrastructure protection, Christina brings a wealth of knowledge and precision to Jones Realty & Projects.

Her extensive background also includes accounting roles in construction, landscaping, glazing, and recruitment, where she honed her skills through navigating complex accounting standards.

Beyond her professional expertise, Christina has a personal interest in real estate and is excited to explore the industry firsthand. Outside of work, she enjoys arts and crafts, furniture upcycling, baking, and spending quality time with her family.

Emily Gunther
Sales & Office Coordinator

Emily is the friendly face and go-to problem solver you want in your corner. With a background that spans hospitality, client relations, and real estate support, she’s a natural at building genuine connections and making every step of the process straightforward.

Emily’s knack for connecting with clients means she doesn’t just get the job done—she makes the whole experience easy and enjoyable.

Fueled by a genuine love for property (and a good coffee!), she’s dedicated to making every step of your journey smooth, stress-free, and even a little fun. Whether it’s answering questions or anticipating your needs, Emily’s here to make sure you feel right at home with us.

Brooke Allan
Senior Executive Assistant to the Directors

Brooke prides herself on outstanding interpersonal and communication skills, with a natural ability to connect with people.

She brings a diverse skillset, drawing from her experience across radio, health and cosmetics, hospitality, and transport.

As an Executive Producer in broadcasting, Brooke handled unique situations that taught her how to manage anything life decides to throw her way.

She loves a challenge and is passionate about real estate, always eager to learn as much as she can to help our clients achieve their property goals.

Simon Atkins
Property Investment Specialist

Simon’s passion for property has driven him to invest, develop, and renovate for himself since 1996. Over the years, he’s built a substantial portfolio, learning valuable strategies through hands-on experience in the Perth market.

Simon enjoys sharing this knowledge with clients, helping them navigate their own investment journeys with confidence and clarity. He’s approachable, supportive, and committed to making property investment accessible and rewarding for everyone.

Simon finds real satisfaction in seeing his clients achieve their goals and is always willing to go the extra mile to ensure they’re set up for success.

Annette Henshall
Property Partner

Annette’s career background has centered in and around property and property development. With a natural love for real estate and an enthusiastic, genuine nature she is inherently suited to the property industry. With over a decade’s worth of residential, project sales and property development experience.

Annette’s aim is to ensure every one of her clients are set on a firm path towards successful property ownership and investment using her knowledge of the local market, her exceptional attention to detail, high level of professional service and strong negotiation skills.

Hayley Patrick
hayley-awards
Hayley Patrick
Marketing Director

Marketer Of The Year REIA Awards 2026 & REIWA Awards 2025

A decade in, and I still believe marketing is only as good as the results it delivers. As Marketing Director, I turn blank slates into sought-after addresses.

My approach is hands-on, strategic, and focused on the end game: make every campaign, asset, and customer touchpoint count. Brand strategies that reach the right market, campaigns that move the needle, tools that convert, and a relentless focus on measurable impact. Every off-the-plan project has a story.

My job? Make sure it’s the one buyers remember, and act on. Named REIWA’s 2025 Marketer of the Year and the 2026 REIA National Marketer of the Year — what drives me is the opportunity to keep raising the bar for off-the-plan marketing in WA.

nicole-awards
Nicole Jones
Director/Licensee

Top 1% Salesperson REIWA Awards 2025

Nicole prides herself on providing incomparable customer service through a hands on, professional approach to ensure your biggest asset is in the best hands and that you’re a part of the process, every step of the way.

She has created and aligned herself with a strong network of business professionals and an overseas network with direct channels to China, Singapore and Hong Kong to create a complete solution for your real estate journey.

Her philosophy is there is no luck in real estate when finding the right solutions for you, regardless of your property needs. It is the direct result of a carefully planned and well executed process.

Steve Jones
Managing Director

As an award winning businessman and Realtor Steve provides Strategic Project Marketing and Project Sales feasibility solutions across many of Perth markets.

His business is built on dedication, communication, determination, knowledge & most all TRUST. His ability to cater and adapt to all of his clients needs is an essential asset he possesses.

Just as the Real Estate industry evolves to become more digital and cutting edge so does Steve. His knowledge of all forms of property and development across the landscape provides his clients with the knowledge and confidence of them reaching and exceeding their real estate expectations.